0:30 Weaknesses of CMYK values
1:00 Why we cannot standardize CMYK values in print
1:20 Example of CMYK color challenge
2:00 CMYK values are good starting point, but that's it. The color shifts too much on any printing device.
2:40 What Nonstop Printing needs to do to hit critical colors.
4:20 It takes 20-40 minutes for us to line out each spot color in a file. Only use this method when color is critical. It does cost more.
5:20 Your pantone color selection should NOT be chosen by looking at a screen. Use a certified Pantone Coated (for coated papers) and Pantone Uncoated (for uncoated papers) to make final color decisions.
5:35 How people from across the world can get on the same page about specific colors. Both should have a pantone swatch book.
6:05 How do you turn a color into a spot color?
6:20 Discussion around separations preview.
7:10 Discussion about pantone solid vs pantone uncoated.
7:45 Great example of the 2 pantone books you need for print.
8:25 Why a U or a C is needed after the pantone color number.
8:55 How to choose and move the color to use.
9:15 In file, difference between pantone vs cmyk color.
9:35 Why we have more control over the color when spot colors are assigned. It takes time, so only do this when color is critical. It does cost more.
10:30 Common mistakes when working with spot colors. Assigning different colors to to stroke and the fill.