What are the WINDOW letters for?

What are the WINDOW letters for?

How do you pass on a complex, yet critical information at scale that also seems to change on the fly? Our WINDOW framework alleviates this challenge by discussing critical human aspects of a project that are absent from the invoice/quote.

Here's an explanation of each letter:


W - What stage are we in the project?

      Focus on the status. Are we in proof/ideation/quote stage? If in production is it all due? or is just part of it due?

I - Intent

      How will it interact with the intended environment? Why make it at all?  What's the journey of this product once it leaves our facility?

N - Need By

When is the event?      
In-hand due date
      Shipping Method
      Shipping Contact
      Address (remember to focus on Suite Numbers!)

D - Divergences

      What’s the last content change? What has changed since the last convo?

O - Desired Outcome

      First step is to find out who has the most control over their desired outcome. Then, it's finding what the Target Outcome actually is. We also discuss color here.

W - Worry

      What are you worried about? Consider the assumptions, expectations, and believability of yourself and others.

It's Alive and  Always Changing!

This is a living, breathing conversation. We know things can change on a dime and we'll update this as the job progresses. Before moving forward with a project, we'll want to approve both the print file as well as the WINDOW.



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